IN-DEPTH INTERVIEWS

Detailed qualitative interviews with specific targeted audience using open-ended questions to capture rich, descriptive data about people's behaviors, attitudes and perceptions, and unfolding complex processes.

  • Assess current market situation and develop new strategies as per the findings.
  • Summary of each interview in Excel format.
  • Better understanding of reasons behind a certain way of perception.
  • Quality answers and detailed knowledge in lesser number of interviews.